Privacy Policy

Last updated: January 2026

At Atlas Gear Works, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what data we collect when you visit atlasgearworks.com, how we use it, and the rights you have under applicable laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

About Atlas Gear Works

Atlas Gear Works is an affiliate content website focused on sports gear, apparel, and equipment. We do not sell products directly. Instead, we publish reviews, guides, and recommendations, and we earn commissions when readers click through our affiliate links and complete purchases on third-party retailer websites.

Information We Collect

Cookies

We use cookies and similar tracking technologies to operate our site, understand how visitors interact with our content, and credit affiliate referrals. You can control or disable cookies at any time through your browser settings or our cookie consent banner.

Essential cookies: Required for the site to function properly, such as remembering your cookie preferences, maintaining session security, and enabling core navigation features. These cannot be disabled.
Analytics cookies: Help us understand which pages are popular, how visitors move through the site, and where improvements are needed. We use providers such as Google Analytics, which collect aggregated and anonymized usage data.
Affiliate cookies: Set by our affiliate partners (for example, when you click an outbound product link) so that any qualifying purchase you make on a retailer’s site is correctly attributed to Atlas Gear Works. These cookies typically include a unique identifier and an expiration date set by the partner network.

Usage Data

When you visit our site, we automatically collect certain information about your interaction with our pages. This may include the pages you view, the time and duration of your visits, referring URLs, search terms used to reach us, and the affiliate links you click. This data is used in aggregated form to improve our content and user experience.

Device and Technical Information

We may collect technical information about the device and browser you use to access the site, such as your IP address (truncated where required by law), browser type and version, operating system, device type, screen resolution, language preference, and approximate location derived from your IP. This information helps us deliver a properly formatted site and detect technical issues or fraudulent activity.

Newsletter and Email Collection

You can choose to subscribe to our optional newsletter to receive curated sports gear recommendations, buying guides, and seasonal deals. Subscription is entirely voluntary and based on your explicit consent.

We collect only your email address, and optionally a first name if you choose to provide it.
Your consent is recorded at the time of sign-up, including the date and source of the subscription.
You can unsubscribe at any time using the link at the bottom of every email or by contacting us directly.
We never add visitors to our newsletter without an explicit opt-in.

How We Use Your Information

To operate, maintain, and improve the Atlas Gear Works website.
To analyze traffic patterns and measure the performance of our content.
To attribute affiliate referrals and ensure proper commission tracking with our partners.
To send newsletter emails to subscribers who have opted in.
To protect against fraud, abuse, and security threats.
To comply with our legal obligations.

Sharing of Information

We do not sell, rent, or trade your personal data to third parties. We share limited information only with trusted service providers who help us operate the site, such as analytics platforms, email delivery services, and affiliate networks. These providers are contractually required to protect your information and use it only for the purposes we specify.

We may also disclose information if required to do so by law, regulation, legal process, or enforceable governmental request.

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area or the United Kingdom, we rely on the following legal bases to process your personal data:

Consent: For non-essential cookies and newsletter subscriptions.
Legitimate interests: For analytics, site security, and affiliate attribution, provided these interests are not overridden by your rights.
Legal obligation: Where processing is required to comply with applicable laws.

Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

The right to access the personal data we hold about you.
The right to request correction of inaccurate or incomplete information.
The right to request deletion of your personal data.
The right to restrict or object to certain processing activities.
The right to data portability.
The right to withdraw consent at any time, without affecting prior lawful processing.
The right to lodge a complaint with a supervisory authority.

California Residents (CCPA)

If you are a California resident, you have the right to know what categories of personal information we collect, the right to request deletion of your personal information, and the right to opt out of the sale of personal information. As stated above, Atlas Gear Works does not sell personal information. You may exercise your CCPA rights by contacting us using the details below, and we will not discriminate against you for doing so.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Newsletter data is retained until you unsubscribe. Analytics data is generally retained in aggregated form for up to 26 months.

Children’s Privacy

Atlas Gear Works is not directed at children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can promptly remove it.

International Transfers

Some of our service providers may process data outside your country of residence. When we transfer personal data internationally, we use appropriate safeguards such as Standard Contractual Clauses to ensure your information is protected to the same standard as in your home jurisdiction.

Security

We implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The “Last updated” date at the top of this page will indicate when the policy was most recently revised. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us at privacy@atlasgearworks.com. We will respond to verified requests within the timeframes required by applicable law.